Benefits to Sleeping on a Latex Pillow Provides Appropriate Support Reduces Noise Lasts Longer Than Other Options Contains No Allergens Relieves Pain and Pressure Maintains Ideal Sleeping Temperature As with most things related to your sleep, your pillow choice is highly personal. What feels soft and comfy to one person might be unbearable for someone else. But natural latex pillows have become a popular choice in recent years for many sleepers. They tend to work well for a wide range of sleeping positions, and they feel soft, but also supportive for the neck and spine. A latex pillow also tends to be durable and long-lasting. Purple tested more than 50 prototype combinations for the ideal balance of cool, soft and responsive no pressure support to create the best latex pillow.